Audit / Architecture / Brand platform / UniFi naming / TM and UniFi logo creation / Retail branding / Documentation for corporate identity, uniforms and retail outlets / External communications check / On-going design work / Event and exhibition organisation
In 2005, at a time when mobile telephony was unseating fixed lines, Telekom Malaysia not only rebranded, but put into motion its intention to capture the triple play opportunity. This strategic direction laid the foundation of TM’s brand in 2005. And five years later, UniFi was born. Today, what was seen as a sunset industry is thriving with high-speed broadband, fixed line and video offerings.