Sime Darby

Audit / Architecture / Corporate identity documentation

The Story

How does a brand like Sime Darby manage global brands like Porsche, BMW, MINI and Caterpillar… in addition to its other businesses in plantation, logistics and property?

Understanding the needs of key stakeholders and their brands was instrumental in the creation of Sime Darby’s architecture, which was then documented and globally rolled out for ease of use.

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