Brand Strategy / Branded Design
In today’s rapidly changing world, the ability to evolve is imperative. In a bid to accommodate Pos Ad Group’s ongoing expansion of its business as an end-to-end expert in shopper marketing, we helped the Group reinvent itself.
Thus, shopper360 was created as the new group brand name. Its brand story was then incorporated into the logo, where the barcode represented the shopping experience and the door symbolised the avenues for marketing.