Audit / Architecture / Brand platform / Logo refresh and visual system / Corporate identity documentation / Internal communications / Internal launch

The story

The intent to move from a 2nd tier to 1st tier educational institution prompted SEGi to embark on a brand exercise that reflected this ambition. The need to democratise education, resulted in a variety of courses being offered in different locations, day and night, at affordable prices - making education as accessible as possible. Thus the brand promise “The best in you, made possible” was supported by SEGi’s deliverables.

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