Brand Strategy / Branded Design / Event Management

The story

How do you say “You’re Welcome” in Malaysia?

To create a unique sense of Malaysian hospitality for this new hotel in KLIA, we wanted a name that would immediately connote warmth and welcome. Hence Sama-Sama was born. Meaning both “together” and “you’re welcome” in Malay, the new brand was also given a logo that features two hands forming the letter “S” to further evoke a sense of personal touch. The brand was then built by first reinstating belief among its staff that together, they are well able to deliver 5-star hospitality and award-winning service. They believed and they delivered.

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