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In a growing competitive landscape, mobile telephony was redefining the fixed line space. Recognising the need to reposition itself, Telekom Malaysia engaged in what is, till today, Malaysia's largest and most comprehensive brand project. The programme included research, strategy, architecture and identity development, spanning a 2-year period from 2003-2005.

In 2009, the landscape changed again with triple play. Broadband was in ascendance. The organisation was restructured, requiring brand input, particularly architecture.
In tandem, we worked with TM on the name and identity of the national fibreoptic network, Unifi.

We continue to advise TM on a regular basis.