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As one of Malaysia’s largest private tertiary education providers, SEGi believes in helping students achieve their best. With this in mind, Ova set out to create a brand identity that reflects this philosophy. We began by helping them conceptualise their brand promise “The best in you, made possible”. In the course of research we found that there was a fair bit of equity in the old logo. So all that was needed was to give SEGi a modern and refreshed new look. The new brand identity was documented via a visual identity system, corporate identity manual and brandbook, and reflected in their application.