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A particularly extensive and intensive programme this. In expanding their business to capture the air traveler, Malaysia Airports Holdings Berhad (MAHB) ventured into airport hotels. Our client liked the idea of a Malaysian hospitality brand. Qualitative and quantitative research, brainstorms and workshops led to a brand platform and the brand name. Sama-Sama extends the spirit of togetherness in Malaysia’s multiple communities to multinational communities. Logo design and the visual identity ensued.

For on-brand communications, we worked closely with public relations, online and event management specialists for Sama-Sama's launch. Brand training was included. The entire exercise from appointment to launch took 3 months - a personal best for Ova! And if you ever drop by the hotel, do say thank you to the staff. Their response will be...