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Follow Penang's historical road and you will find yourself in a quaint place called Love Lane, where an equally quaint boutique hotel resides. The owner had approached Ova with a name in mind for which they required a logo. Our research showed that, in the past, Love Lane had been aptly named as a lovers’ haunt and a home to colourful brothels. Rather than shying away from its history, we recommended celebrating this rich truth and persuaded the client to give up the name they had in mind and call this charming piece of history 23, Love Lane. The logo took its cue from history as well – the jade green ventilation tiles that were distinctive to this building style. Design applications followed. Really fun stuff.