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After 10 years of operations as a 100% Malaysian human resources company, KASK wanted to expand its offerings to be on par with its international peers. Its point of difference was its local price advantage. In 2009, Ova was tasked with developing a complete brand positioning to help the company articulate their point of difference vis-à-vis the more recognised international companies. Our work included conducting refreshing their logo and brand identity as well as creating a new visual identity system. We also conducted a compehensive brand workshop to help implement their brand.

Today, Ova continues to work with KASK on a project basis.