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As a new private equity firm setting up in Malaysia, Creador approached Ova for their brand approach and visual identity. After lengthy discussions with principal partners, a brand belief system was identified based on their ethos: commitment to create value for all stakeholders. The alpha symbol within the logo was inspired by our client - particularly apt in an industry where the symbol signals creation of value over and above the norm. Corporate stationery and website design followed. Who says clients aren't creative?