Brand Strategy

The story

When was the last time you volunteered for a cause?

With volunteerism still very much in its infancy in Malaysia, our task was to make iM4U - an organisation whose sole mission is to encourage volunteerism and social responsibility amongst the youth – synonymous with volunteerism. So we did; and along the way, we injected fun, excitement and a sense of feel-good spirit that reflected the organisation and its activities into all the deliverables.

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